Your Attractive Heading
How Rafflery.io Works
Get Set UP (once)
A few minutes
Getting started takes a few minutes and you never have to do it again. Install Rafflery on your site, activate your license, and your campaign dashboard is live inside your existing admin panel. That’s it.
No integrations
No separate login to remember. No integrations to configure before you can even see the builder. Everything lives in one place
Compatible
Rafflery is compatible with every major site theme and page builder on the market. If something renders on your site, a Rafflery campaign will render there too.
Pick Your goal, Then pick a template
Start with the goal
Here’s where most people go wrong: they start with the prize and work backwards. Start with the goal instead.
What does a successful campaign actually look like for you? Five thousand new X followers? Ten thousand verified email addresses before a token launch? A whitelist of qualified wallet holders? The answer changes everything — which entry actions you use, how you weight them, how you promote the campaign.
Rafflery has templates built around the goals teams actually have:
Community Growth Grow your FB, Telegram, or X following. Entry actions reward real joins and real follows, verified against the platform.
Email & Lead Acquisition Every entrant subscribes to your list — automatically, with verification, tagged and segmented before they even hit your ESP.
Referral & Viral Campaigns Participants earn entries for every person they bring in. The campaign feeds itself. Works especially well for crypto projects with tight, motivated communities.
Pick the one that matches your goal
Token & NFT Drops Run a clean whitelist campaign without the chaos.
Classic Raffle Sometimes you just want to run a straightforward giveaway. Pick a prize, collect entries, pick a winner. No complexity required.
Build Your Campaign
Visual builder
The builder is visual and works exactly how you’d expect. Drag in an entry action, configure it, move on to the next one. Add your prize with an image. Set a deadline — this matters more than most people realize, because campaigns with a visible countdown consistently outperform open-ended ones.
Prize matters
The prize matters less than the fit. A $500 Amazon gift card attracts everyone, which means you’ll get a lot of people who have zero interest in what you do. A prize that’s specific to your audience — exclusive access, a product you sell, a community role, a token allocation — attracts the right people. Your conversion rate after the campaign will be dramatically higher.
Clear rules
Set clear rules. Rafflery has a built-in terms generator. Use it. Clear rules reduce disputes and build trust with participants, especially in the crypto space where communities are quick to call out anything that looks shady.
Decide how many winners. One grand prize creates more competition and more urgency. Multiple tiers — first prize, runner-ups, consolation rewards — increases participation and makes the campaign feel more fair.
Choose Your Entry actions
Entry actions
This is the part that actually drives your results. Entry actions are the things participants do to earn entries. You assign each action a point value — so a referral might be worth five entries while a Twitter follow is worth one. People naturally gravitate toward whichever actions earn the most, so you can steer behavior by how you weight things.
Actions available include:
| Action | What It Actually Drives |
|---|---|
| Subscribe via email | Verified list growth |
| Follow on X/Twitter | Real follower increase |
| Join Discord server | Community membership |
| Subscribe on YouTube | Channel subscribers |
| Follow on Instagram | Profile followers |
| Connect wallet | Whitelist / airdrop eligibility |
| Visit a specific page | Targeted traffic |
| Refer a friend | Viral loop, compounding entries |
| Watch a video | View count + awareness |
| Answer a survey | Audience insight you can actually use |
| Leave a review | Social proof |
| Subscribe on Telegram | Community channel growth |
Make it fast
One thing to keep in mind: fewer actions, done well, beat a long list. Campaigns with three to five focused entry actions tend to outperform campaigns with ten or twelve. People don’t want to feel like they’re doing homework — make it fast, make it worth it.
Publish and get it in front of people
Once it’s live, the promotion is on you
Standalone landing page — a clean, dedicated URL with nothing on it except the campaign. No navigation, no distractions. This is the right call for paid traffic, influencer partnerships, and high-stakes launches where every conversion point matters. Standalone pages consistently convert better.
Once it’s live, the promotion is on you — but here’s the sequence that actually works:
First, tell your existing audience. Email your list, post to your social channels, pin the link. Your current community is your warmest traffic and your best viral seed. A hundred genuine early entrants through the referral mechanic can turn into thousands.
Second, if you have a budget, paid traffic to the landing page works well. Cold audiences respond to well-structured giveaways — especially with a specific, desirable prize.
Third, partnerships. Find a project or brand adjacent to yours — not a competitor, but an audience overlap. Co-run the campaign or cross-promote it. Both lists win.
Live Campaign Management
Campaign Management
Behind the scenes
Social actions are verified against platform APIs in real time. Duplicate entries are detected and flagged. Referral credits are tracked automatically so the right person always gets the right entries. Confirmation emails go out to every entrant — branded, automated, including instructions for earning more entries.
From your dashboard you can see the live entry count, which actions are getting the most traction, and how far your viral loop is spreading. If something isn’t working — say, nobody’s using a particular entry action — you can adjust point values mid-campaign to rebalance engagement.
Fraud flags show up in a dedicated queue. Review them, make calls, and export a clean final list when you’re done.
Pick Your Winner
Winner
Run the draw
When the campaign closes, Rafflery prompts you to run the draw. The process is simple and completely transparent.
Random draw — the default. Weighted by entries earned, so participants who put in more effort have a proportionally higher chance of winning. Cryptographically random, auditable.
Multiple winners — first place, second place, runner-ups. All handled in one draw. You set the tiers, Rafflery picks them.
Manual selection — for photo contests, essay submissions, or any campaign where quality matters over randomness. You see all entries, you make the call.
After the draw, you get the winner’s contact info, send the congratulations email directly from the dashboard, and — this part matters — announce it publicly. Post it on socials. Send it to your list. The communities that perform best on Rafflery are the ones that make winner announcements a moment. It builds credibility for the next campaign before the current one is even cold.
What comes after the campaign
This is where most teams leave money on the table.
The giveaway ending doesn’t mean your relationship with those entrants is over — it means it’s just starting. You now have a segmented list of people who showed up, took action, and expressed genuine interest in what you’re doing. That’s not a one-time event. That’s an audience.
Welcome the new subscribers. A short automated sequence — who you are, what you’re building, what’s coming next — does a lot of heavy lifting. People who enter giveaways are generally curious. Feed that curiosity immediately.
Reach back out to non-winners. This is almost universally underused. A simple email — “You didn’t win this one, but here’s something anyway” — converts surprisingly well. A discount, an exclusive invite, early access to something. The goodwill is high right after a campaign.
Look at the data before you archive the campaign. Which entry actions drove the most volume? Which referrers brought the highest-quality leads? Where did your paid traffic convert and where did it drop off? These numbers will make your next campaign meaningfully better.
And then — run the next one
The teams seeing real compounding growth from Rafflery are running campaigns monthly, not quarterly. Each campaign seeds the next one’s audience.
